Fashion has always had a place in the hip-hop world -- from Kanye West waxing poetic on the importance of style to Run DMC revolutionizing the Adidas sneaker, major labels and trends have influenced the rap game, and vice versa.
One new film is documenting it all by taking a deeper delve into the relationship between hip-hop and fashion. Fresh Dressed: The Revolution Of Fashion Born On The Streets recently debuted at this year's Sundance Film Festival and has already generated significant buzz. The film explores the rich background of rap's many uniforms of style, including the relevance it has in today's world.
Directed by Mass Appeal's creative director Sacha Jenkins and co-produced by rapper Nas, the documentary uses a series of perspectives from a star-studded cast, including Andre Leon Talley and Pharrell. The film is is a surefire standout from the rest of the festival's lineup. On the surface Fresh Dressed highlights the ongoing innovation that urban style and music often cultivate while its depth expands on the political and social issues that come with trends like Pumas and baggy jeans.
Representation hits at the heart of the film, as artists, rappers and ordinary people alike have send many messages not only through their actions and words, but with their outfits as well.
In an interview with Rolling Stone, director Jenkins expands on this connection, using issues like gang culture and the crack cocaine epidemic as prime examples of the evolution of style. He says:
"The film jumps from era to era, but if you pay attention, you can see how fashion went from this thing that represented who you were as a gang member to who you were as a crew member, and then it went to commerce."
Furthermore, Jenkins' vision also brings up numerous topics that elevate (or plague) the black and Latino communities in regards to hip-hop fashion, like unofficial celebrity endorsements, money and hopefully, cultural appropriation.
The Fresh Dressed documentary will air on CNN this year but while you wait for that day to come, check out the clip below.
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Fresh Dressed is a documentary by filmmaker Sacha Jenkins that explores the history of urban street culture which was highly influenced by fashion and hip-hop.
The documentary was co-produced by Nas and premiered at the Sundance Film Festival. Combining old-school video footage and interviews, director Sacha Jenkins — who’s also the creative director of the magazine "Mass Appeal" — sends the audience on a whirlwind trip through the history of hip-hop and fashion. From the breakdancers' custom outfits in the South Bronx during the ‘70s to the ‘80s designer Dapper Dan (known for spray painting designer logos on T-shirts from his Harlem apartment) to Rocawear, the clothing line started by Jay Z in the '90s, the references here stretch far and wide.
Additionally, he’s enlisted more than 70 music and fashion industry players including Pharrell Williams, Andre Leon Talley and Tisci to weigh in on how hip-hop has influenced them — and vice versa.
Watch a clip from the upcoming film below.
This interview is part of KCRW's coverage of the Sundance Film Festival in Park City, Utah.
See #FreshDressed in select theaters & on demand beginning June 26.
