Showing posts with label Mass Appeal. Show all posts
Showing posts with label Mass Appeal. Show all posts
Friday, October 16, 2020
Statik Selektah | Keep It Moving | ft. Nas, Joey Bada$$, & Gary Clark Jr. | Mass Appeal
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Thursday, January 24, 2019
The1865 | Buckshot | Official Music Video
With their LP Don’t Tread On We!, out on vinyl and streaming via Mass Appeal Records on January 25th 2019, New York-based blues-punk outfit The 1865 describe themselves as “Bad Brains meets Foo Fighters in a black woman’s hair salon for a cup of tea.” Each song from the LP features different explorations of life in 1865 America, a land living in the shadows of the fallen Confederacy.
Download/Stream: https://The1865.lnk.to/DontTreadOnWeID
LP Bundles for sale: https://the1865.bandcamp.com/
The 1865
https://www.instagram.com/the1865band/
Mass Appeal Records
http://instagram.com/massappealrecs
http://twitter.com/MassAppealRecs
http://youtube.com/user/massappealradio
http://facebook.com/MassAppealRecs
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Thursday, January 10, 2019
Stro | Waters | Official Music Video
Stro | Waters | Official Music Video
Stream/Download Nice 2 Meet You, Again: https://Stro.lnk.to/N2MYAID
Directed by https://instagram.com/charlesmn
DP https://instagram.com/ed__herrera
Thanks to https://instagram.com/metrocameracars
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Stro
http://instagram.com/strothemc
http://twitter.com/stro
http://facebook.com/strothemc/
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Thursday, August 30, 2018
Rhythm Roulette | Supah Mario | Mass Appeal
Rhythm Roulette | Supah Mario | Mass Appeal
“I think I really did my thing picking these records dawg,” says Columbia, South Carolina producer DeMario Priester, aka Supah Mario, who recently pulled up to NYC’s Good Records and took the Rhythm Roulette challenge.
Digging through the crates blindfolded, the producer behind hits like Young Thug’s “Wyclef Jean” and “Ice Melts” a standout track off Drake’s ‘More Life’ stumbled onto some heat from James Taylor, GangStarr, and some old-school dancehall courtesy of the Dillinger vs. Trinity ‘Clash’ LP. “I told y’all this was gonna be some Jamaican vibes!” he exclaimed after the needle drop. But he ended up skipping the reggae together and finding some ill breaks on the James Taylor and the Original Flying Machine disc, adding some of his own keyboards to complete the beat.
Check out the latest episode of Rhythm Roulette right now.
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--------------Mass Appeal--------------
Website: http://massappeal.com
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Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Friday, May 18, 2018
Rhythm Roulette | Tom Misch | Mass Appeal
Tom Misch is a devotee of Dilla who’s been putting in work for years as a lo-fi SoundCloud producer. The South London singer and beatmaker self-produced most of his recent debut album ‘Geography,’ which features a rare lyrical cosign from Native Tongue OGs De La Soul. The last time he was in NYC, Misch accepted Mass Appeal’s Rhythm Roulette challenge, pulling up to Norman’s Sound & Vision in Williamsburg, Brooklyn to tie a T-shirt over his eyes and go groping for vinyl.
His random selections included ‘El Sabor De Gene’ by Gene Hernandez, as well as albums by the Panamanian vocalist Basilio and Hells Kitchen’s own Lisa Lisa. Wasting no time, Misch pulled the vinyl out, dropping the needle until he struck gold. Before you knew it, he’d isolated and chopped a funky break and started laying down keys and electric guitar over top. Check out the latest episode of Rhythm Roulette right now.
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--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
Instagram: http://instagram.com/massappeal
Facebook: http://facebook.com/massappeal
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Monday, May 14, 2018
Dapper Dan | Forever Fresh | Mass Appeal
“Fresh is something that always has to be new,” says Dapper Dan, “and always has to be potent.” He should know. The avatar of hip hop style got his start in Harlem of the 1970s designing custom “knock-ups” (as opposed to knock offs) for a who’s who of big ballers and shot callers, as well as a few rappers. From Eric B & Rakim to Kool G Rap to The Fat Boys—even Mike Tyson—Dapper Dan dressed them all. But then, during the early 1990s certain major fashion brands ran him out of business. “I had to go underground,” says Dan, who has since made a groundbreaking deal with the House of Gucci, opening boutiques in Harlem and more recently in SoHo. “I was built to start all over anyway,” says Dan. “I was NOT going to let this get away from me…. I said ‘They ain’t gonna leave me out of this.’”
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--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
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Facebook: http://facebook.com/massappeal
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Thursday, May 10, 2018
Rhythm Roulette | DJ Mr. Rogers | Mass Appeal
DJ Mr. Rogers is a Houston mixmaster and radio personality who’s produced hits for Texas rap legends like Trae tha Truth and the Boss Hogg Outlawz. Wearing a DJ Screw jersey, Rogers pulled up to H-Town’s Cactus Music to accept the Rhythm Roulette challenge. “Might be a hidden gem,” said DJ Mr. Rogers as he flipped through randomly selected records by Stan Getz, Diana Ross, and Sarah Vaughn. After that it was straight back to the lab where DJ Mr. Rogers chopped up some smooth saxophone sounds, pitching it to perfection and adding wavy effects to brew up some Texas funk. Making the most of the moment, Houston rapper LE$ pulled up to drop some bars on top. Check out the latest episode of Rhythm Roulette right now.
Subscribe to Mass Appeal here:
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--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
Instagram: http://instagram.com/massappeal
Facebook: http://facebook.com/massappeal
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Thursday, April 19, 2018
Rhythm Roulette | Chuck Strangers
Pro Era producer/rapper Chuck Strangers was “hungover AF” when he showed up to play Rhythm Roulette. Tying a bandana over his eyes, he set off on a groggy adventure through the aisles of NYC’s Good Records and selected three albums at random: The Impressions ‘Three the Hard Way,’ Charles Wright’s ‘Rhythm and Poetry,’ and ‘Songs’ by Bill Perry. Strangers, who’s been working with Joey Bada$$ & co since ‘1999’ mixtape days, recently released his own debut album ‘Consumers Park.’ Despite a torrential downpour and a hard night of drinking the night before he chopped up The Impressions to perfection. Check the latest episode of Rhythm Roulette right now.
Rhythm Roulette | Chuck Strangers
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--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
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Facebook: http://facebook.com/massappeal
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Thursday, April 5, 2018
Rhythm Roulette | Mike & Keys
“I don’t know about this one—this looks weird.” Such are the risks associated with accepting MASS APPEAL’s Rhythm Roulette challenge. But Mike & Keys knew what they were getting into when they zipped up the BAPE hoodie and snatched up three random records at Amoeba Music in Hollywood. Said albums—by Rick James, Heliocentrics, and David Armand & Friends—would form the building blocks for a brand new beat, created on camera. Hey, if anybody could pull it off these guys could!
Shaping the sound of Nipsey Hussle’s critically acclaimed ’Victory Lap’ album is only the latest career milestone for Money Mike and J-Keys. Formerly known as The Futuristiks, the production duo has been putting in work with A-List talent for well over a decade. In their earlier form they created soundtrack cuts for ‘The Fast & The Furious.’ With a discography that includes credits ranging from Future to Eminem, these two are no joke. Twisting and bending time as their heads nodded in synch while Michael Jordan highlights played on the studio monitors, Mike & Keys cooked up something amazing from a mixed bag of ingredients. Check out the latest episode of Rhythm Roulette right now.
Subscribe to Mass Appeal here:
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--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
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Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Wednesday, August 30, 2017
Rhythm Roulette | Mr. Carmack
On the latest installment of MASS APPEAL's Rhythm Roulette, we've brought Los Angeles-based producer Mr. Carmack down to Good Records in Manhattan's East Village—blindfolded, picking up vinyls, you know the drill.
The Team Supreme affiliate, known for his groovy beats and signature dance-appropriate drums, pulled off the difficult challenge of producing a beat using merely the randomly selected records, which included Ester Phillips' 'For All We Know' LP and a Afro-Latin soul album by Mulatu Astatke and his Ethiopian Quintet.
Accompanied by San Francisco-based rapper and frequent collaborator Adam Vida, Carmack got right to work. He lifted some percussion from Mulatu Astatke and his Ethiopian Quintet, also sampling a couple others to kick out two beats—a ready-to-go Vida laid a rhyme over one of them.
Watch a new episode of Rhythm Roulette above to see the how the magic was made, then head to Mr. Carmack's site for his remix of A$AP Ferg's "East Coast".
Listen to the tracks they made below:
WATCH ME w/ ADAM VIDA
https://soundcloud.com/mr_carmack/wat...
INSTRUMENTAL
https://soundcloud.com/mr_carmack/wat...
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--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
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Facebook: http://facebook.com/massappeal
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Monday, August 28, 2017
Day Zero | Documentary on Smino + Zero Fatigue | Mass Appeal
Smino is undeniably dope. The St. Louis native comes from a musical family, with his father being a keyboardist and his mother a singer and a grandfather that played with the blues legend Muddy Waters. Yet, following high school, Smino felt like he had to leave his family and his hometown to pursue a career in music in Chicago.
"I left on some desperate shit," Smino says in our new documentary, DAY ZERO. "The way I left St. Louis, I got a bag and a place to sleep. And the place I had to sleep was a small booth in this place called the Music Factory.”
That experience gave Smino a creative community and a path to success. On March 14, he released his debut solo album, blkswn, through his own Zero Fatigue label in partnership with Downtown Records. Even though he left home to find his success, the release date--3/14--was an ode to his hometown's area code. As he states in the film's opening, “We done came a long fucking way. We done been on the east coast. South, west coast. We been to Canada. But still ain’t no motherfucking city fucking with St. Louis, Missouri. And that’s just as 100 as I can keep it.”
DAY ZERO follows Smino as he returns home to closeout his first headlining tour. The film documents his dedication, his motivation, his music, and his undeniable love for the city that raised him. Watch the full-length doc above.
Director: Harrison A.W. Corwin
Executive Producer: Peter Bittenbender, Josh Deutsch
Editor: Sean Gordon-Loebl
Director of Photography: Kelsey Smith
Camera Operator + Steadicam: Tim Ciavara
Producers: Chris 'Classick' Inumerable, Henny Yegezu, Trish Sterling, Annie Chen, Sean Gordon-Loebl, Harrison A.W. Corwin
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--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
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Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Friday, June 30, 2017
Rhythm Roulette | Rahki
With Grammy Awards already under his belt already, Rahki is one of Top Dawg Entertainment's most trusted producers. The Minneapolis-born producer was the man behind "i," one of K-Dot's biggest singles, for which he sampled a '70s Isley Brother's track, "That Lady." Besides making beats for other members of TDE such as Ab-Soul, Rahki has produced for Eminem, 50 Cent, Travis $cott and more.
Rahki's ear for samples is so good, MASS APPEAL had to put him to the test in our latest episode of Rhythm Roulette. We met up with Rahki at Ameoba Music in L.A. where he tied on the blindfold and picked three records from the shop's clearance section. His picks were random as hell, including a chorus recording, orchestral music, and one album whose cover gave him "Illuminati type of vibes."
It seems those left-field selections posed just a small challenge for the talented beat-maker. What he came out with in the end is a banger. Check out Rahki at work in our latest Rhythm Roulette video above.
Rhythm Roulette | Rahki
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--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
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Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Thursday, June 8, 2017
Rhythm Roulette | P-Lo
Fresh after an interview with us and dropping his new album, 'More Than Anything,' Bay area producer-slash-rapper P-Lo pulled up to A1 Records in New York for today's "Rhythm Roulette." He submitted to our tradition of blindfold record digging and sample-based beat making with good humor, ending up with some Imperials, some Aretha Franklin, and some Iranian music.
After passing on the Iranian stuff as "too zeeky," P settled with thoughtful head-nodding on Aretha's powerful "Song For You." He threw the sample in reverse, pitched it up and went in. With hollow drums and skittering snares, a couple vocal percussive chops, and some bouncy ratchet keys, he flips the tune into true "collar popping music." At the end, he gives himself a shout. We give him a shout, too. Salute!
Subscribe to Mass Appeal here:
http://goo.gl/LqG3wZ
--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
Instagram: http://instagram.com/massappeal
Facebook: http://facebook.com/massappeal
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Tuesday, May 23, 2017
Rhythm Roulette | A$AP P On The Boards
"Hopefully I don't get no bullshit," says A$AP P on the Boards just before tying on the red bandana for the latest edition of Rhythm Roulette. One of the go-to beatsmiths for the A$AP Mob, P on the Boards was the man behind such Mob bangers as "Bath Salt" featuring Flatbush Zombies. His most recent work can be heard on the P on the DRGS project.
After roaming blindly through the bins at Academy Records, P came up with Red Crayola's abstract art rock album Malefactor Ade. The Aussie prog rock of Paternoster and QPSM Project featuring David Durah. Not the usual suspects to say the least.
After a dab of inspiration, P got down to work. He had high hopes for Red Crayola's "Baby Jesus Frog" based on the title, but revised his opinion post needle drop. He soon found a few suitable loops—ill interstellar outer-space shit, mostly—and got to chopping. Will he achieve his stated goal of cooking up six beats in one session? Only time will tell.
"Shouts out to MASS APPEAL for letting me get the opportunity finally," said P in closing, offering a few words of inspiration to up and coming producers: "It went from me watching this shit, to y'all watching this shit now. So keep doin' it!" Check the creative juices flowing up top...
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--------------Mass Appeal--------------
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Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Monday, May 1, 2017
Rhythm Roulette | Beat Butcha
It’s always entertaining to watch marquee production talent whip up impromptu instrumentals in episodes of "Rhythm Roulette," but an underrated aspect of our series is how much of a challenge it can pose. You never know what you’re going to pull out of the crates when you're blindfolded at the record store—and the results aren’t always optimal.
Herein lies the beauty of "Rhythm Roulette,' and Beat Butcha’s efforts in our latest episode. After blindly sifting through tons of records, Butcha emerged with “Midnight Energy” by Mantus—which “looks like it’s going to be some sort of disco shit”—Raphael Saadiq’s “Instant Vintage”—a gospel record that Butcha admitted would be a tough sample, despite its likely ‘dopeness’—and The Dells’ “There Is,” the record most likely to contain ‘the heat,’ according to the producer himself.
Producing records for grimy street poets like Prodigy, Lloyd Banks, Jadakiss and Sean Price during his career, Beat Butcha may not have deep experience dabbling in disco and gospel. But you wouldn’t know it by the way he whipped this track up. Enjoy the latest “Rhythm Roulette” above.
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http://goo.gl/LqG3wZ
--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
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Facebook: http://facebook.com/massappeal
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Friday, April 7, 2017
Rhythm Roulette | Tuxedo
Jake One and Mayer Hawthorne form like Voltron to become production duo Tuxedo, the latest contestants on MASS APPEAL's Rhythm Roulette. The pair stopped by Good Records—the shop, not the label—on East 5th Street in NYC, tied bandanas over their eyes, and grabbed up three random records to sample.
Although the soundtrack to Blue Thunder had them somewhat perplexed, they also came up with a 12-inch single by Logg, and the Gamble & Huff sure shot, MFSB's Love is the Message.
You already know Jake One's steez: from Chance the Rapper to 50 Cent, Drake, and Fun, the versatile Seattle beat smith gets it in wherever he feels. Hawthorne's light-hearted brand of blue-eyed soul has won him fans since his 2009 Stones Throw debut. Tuxedo's danceable tracks have an undeniable pop sensibility, they also show a heavy G-Funk and 80s electro influence, which shines through on the beat they built for us.
"We got the disco kick offa Log, the rest of the drums from MFSB, and kind of a dramatic sound offa the Blue Thunder soundtrack," said Hawthorne, who also added his soulful crooning to the sonic stew. "And that's how you craft a whompin'-ass banger, Tuxedo style."
Watch them work up top.
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http://goo.gl/LqG3wZ
--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
Instagram: http://instagram.com/massappeal
Facebook: http://facebook.com/massappeal
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Wednesday, March 29, 2017
Money. Brower. Respect. | The Documentary
Mass Appeal presents the latest documentary "Money. Brower. Respect." featuring Brooklyn's own Gloss Gang.
There’s a t-shaped urban oasis called Brower Park that sits in the center of Crown Heights. Four acres of grass, trees and concrete, surrounded by the blocks that faced riot gear and broken glass during the Crown Heights riots 26 years ago.
Brownstones lining those streets peer almost ominously, as if the energy of the park has drawn them in after years of watching from such a close distance.
It was in this park, where a group of kids came together, bridging the gap from hobby into full-blown rap careers. They called themselves Gloss Gang.
Their videos found their way onto social media over the past few years. Music videos like “Feelin Good” represented quintessential Gloss Gang — awash with ad-libs, their clips feature what seems like half of Crown Heights rapping along with their lines and bouncing to the beat, experiencing something felt more than understood.
The Gloss Gang’s music distances itself from that of bygone Brooklyn rappers, toeing the line between frenetic and melodic with dexterity. They perform only one way it seems, with as many of their friends around them as possible, all rapping along. They don’t give a fuck if you like it as long as they like it.
Such videos provide a small indication of Gloss Gang’s support in their own neighborhood. In a city that’s been handed over to corporations and condominium developers, Brower Park was the place where Swook and Stackz and countless others could live, grow and develop their own unique style.
MASS APPEAL’s latest documentary film, crafted by director Nick Briggs, reveals the struggle and the pain, the highs and the lows of these emerging artists.
You’ll hear from Swook, Stackz, as well as frequent collaborators Bee Staxx, Adrian Lau and their manager Sheriff PJ. You’ll watch them grow through unprecedented access to archival footage spanning a ten-year period. You’ll learn that Gloss Gang’s not really a duo, but in fact a trio (their third member, Vonna Hurk along with affiliated group 2605, were incarcerated earlier this year).
There’s the pain and happiness, tragedy and success all through the eyes of individuals who really live the shit they rap about.
Amidst it all, Gloss Gang still remains stronger than ever. Hungry for more, ready to make their name known. To put their neighborhood on their back.
To make the name “Brower” ring around the world.
Watch the film here and check out their most recent video for Immediately, live on Mass Appeal.
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http://goo.gl/LqG3wZ
--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
Instagram: http://instagram.com/massappeal
Facebook: http://facebook.com/massappeal
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Thursday, February 23, 2017
Rhythm Roulette | Thelonious Martin
Mass Appeal links up with Thelonious Martin on this episode of Rhythm Roulette.
In this week’s edition of Rhythm Roulette we met up with Thelonious Martin at A1 Records on Manhattan’s Lower East Side. Hot off the heels of last week’s release of Molotov, his joint album with Brooklyn’s very own Saga, Martin took us to Virtue and Vice Studios in Williamsburg to show us how one of Chicago’s finest producers chops up a sound he doesn’t usually work with.
“I’ve been on record saying, I’m not a fan of disco….unfortunately”, Martin told the crew at Mass Appeal.
Subscribe to Mass Appeal here:
http://goo.gl/LqG3wZ
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Thursday, January 26, 2017
Rhythm Roulette | KeithCharles Spacebar
Awful Records producer KeithCharles (formerly KeithCharles Spacebar) is one talented individual. After we premiered his latest mix of new music, we now have his episode of Rhythm Roulette.
We went to The Thing, a vintage record shop in Brooklyn, to source his selections and then hit the studio to watch him cook them up. Watch him turn Starpoint’s “Object of My Desire” into a new wave of hip-hop production.
Subscribe to Mass Appeal here:
http://goo.gl/LqG3wZ
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
Friday, January 20, 2017
Rhythm Roulette | Jahlil Beats
For this episode of Rhythm Roulette, Mass Appeal linked with Philly's own Jahlil Beats.
Jahlil flips a track off of Roxy Music’s Country Life. Watch him add his flavor to it above and then OT The Real spit some bars on top of the finished product.
Subscribe to Mass Appeal here:
http://goo.gl/LqG3wZ
--------------Mass Appeal--------------
Website: http://massappeal.com
Twitter: http://twitter.com/massappeal
Instagram: http://instagram.com/massappeal
Facebook: http://facebook.com/massappeal
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ.
DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37.
For more information contact via email.
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