Tuesday, January 22, 2013
The Story On The Treated Crown On Bieber (RedEye)
Justin Bieber has made some questionable choices lately, but the pop star got it right when he decided to give a little sartorial shoutout to the Windy City. Bieber was spotted wearing a black satin hat recently with the word “treated” emblazoned across its brim in white lettering. It turns out the hat is only available at one place--and that place happens to be in Chicago. The store is called Jugrnaut, and brothers Manny and Roger Rodriguez started it in 2007. Manny Rodriguez describes it as a place to get “stuff you can’t really find at a place like Macy’s.” He said the store is often regarded as a “street wear” destination, but he described it as a place that caters to a niche market, stocked with items that rappers and athletes favor. The store carries limited quantities--generally one or two sizes in each item. This particular hat Bieber wore is called the “treated crown,” and it was designed in collaboration with Mano, a DJ and producer who works with Kanye West. The hat launched Nov. 15, and it is popular with many celebrities, including Kanye and Jay-Z. Jugrnaut made 432 hats in this design, which is an exceptionally high quantity for the store. Rodriguez explained that because it was a collaboration with Mano, this hat’s creation was “bigger.” Bieber saw the hat (possibly on another celebrity) and loved it, so his team reached out to the store. Rodriguez said he mailed the hat to Bieber himself Jan. 15. Jugrnaut is at 427 S. Dearborn or online at www.jugrnaut.com.
Shon Roka (pronounced Shaun Roca) the DJ also known as Shaun Ortega was born on the west-side of Chicago. He started gaining fame as a bboy in 1991 and later became a member of a well known crew called the BRICKHEADZ. He would perform for such artist and events such as The Roots, KRS One, Immortal Technique, Dougie Fresh, Common, Rhymefest, Cypress Hill, Pharoah Monch, Nas, Diddy, Mariah Carey, Taste of Chicago, Lollapolooza, Looptopia, B96 Summer Bash just to name a few. The BRICKHEADZ also won many breakin' competition nationally and internationally. While Shon Roka was being active as a bboy he was working on his craft of being a DJ. DJing for w/ Nike, Jordan, Under Armour, Adidas, Vans, Uprise (Chicago) Skateshop for numerous in-stores, sporting events, galleries and corporate outings. Also Shon Roka is a resident DJ post Covid in Chicago at McGee's, Tantrum, Imbibe and Harbee's. While being a DJ, he has been teaching music production and the Art of Skateboarding through Maggie Daley's After School Matters. Also known as Gallery 37. For more information contact via email.