Showing posts with label Off The Record. Show all posts
Showing posts with label Off The Record. Show all posts

Wednesday, August 28, 2013

Off The Record: Christian Rich

Responsible for Earl Sweatshirt's "Chum" from his recently released album Doris, production duo Christian Rich is the focus of our ongoing Off The Record series. Recalling bringing in Chad Hugo of The Neptunes fame, watch as we're walked through the process of finding the initial melody and the happy accident of recording several vocal samples. The organic and raw nature of the session is evidenced not only by their recollection, but by the final product that is "Chum."

Tuesday, August 20, 2013

Off The Record: Zaytoven

In our latest Off The Record series, we go behind the boards with San Francisco-based producer Zaytoven who is responsible for the infectious hit "Versace" by Atlanta trio Migos. Recalling getting his start in 1998 - and how he was literally a one man band in high school - he goes on to address his move to Atlanta and his introduction to Gucci Mane. Watch as Zaytoven breaks down his production process and the nearly two-year-old beat that would inevitably turn into "Versace."